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They Made Some Changes At Telefilm

Wednesday, March 10, 2010 0 comments

death in the garden

Heritage Minister James Moore finally pulled the trigger on naming a new Executive Director for Telefilm Canada late yesterday.

To the surprise of the cognoscenti, he didn’t pick Michel Roy, who was considered a lock for the position until he offered up a kinda dumb idea I talked about a little further down this page.

I’m not going to claim any credit for Monsieur Roy’s loss in this affair. That should go to the members of ACTRA and other like minded believers in Canadian talent who made it clear they just weren’t gonna co-sign his brand of Bullshit anymore.

I’ve always believed that given enough time, enough room or enough rope, those who pretend to know what’s best for artists will always reveal their true colors and do to themselves what they’d intended for somebody else.

Petard, hoist away.

Not many of us know much about Telefilm’s new ED, Carolle Brabant, the first woman to head the agency. But I have a sense that she’s now well aware that the talent portion of her programs has a dedication to their industry and their country that deserves to be listened to more than it has in the past.

Whether this is a watershed moment in Canadian film may not be determined for a while. But it seems like we’ve taken a turn in a better direction.

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Lazy Sunday # 109: The Philip DeFranco Show

Sunday, March 7, 2010 0 comments

Internet surf bums and others well travelled in cyberspace read the title above and muttered, “Why’s he writing about this? This isn’t new.”

Most of the rest of you, especially those in Canadian broadcasting anxious to expand online, went, “Who?”

First, who is Philip DeFranco – and then what makes him important this week.

Philip DeFranco lives in the showbiz hotbed of Atlanta, Georgia. In 2006, as an adjunct to his final exams at East Carolina University, he created a video blog entitled “sxephil” and posted it on Youtube. Less than 48 hours later, it had accrued 450,000 hits.

Phil then began posting three or four times a week. So many people began searching for his content that he became one of Youtube’s first paid “partners”; the guys the site shares ad revenue with because they bring in so much traffic.

By 2008 he had been voted Wired Magazine’s “Sexiest Geek” and created a web of online diversions inspired by his vid-blogs, which he claims now earn him $250,000 per year.

Meanwhile, almost 4 years after the first one, those Monday to Thursday video posts continue to attract a daily audience of over 1.2 Million viewers.

What does Phil do on his show?

Mostly he spends 4 minutes talking about whatever pops into his head. What’s in the News. Politics. Showbiz. Life in general.

He also asks a “Question of the Day”. These inspire hundreds of video responses which also get posted on Youtube while driving other discussions on other blogs, chat forums, social networks, facebook, twitter, etc, etc, etc.

In other words, one guy, working initially from a dorm room and now from a bedroom in his home, with technology no more complex than a webcam and video editing program, is engaging an audience with content Canadian funding bureaucracies are marshalling millions of dollars to study and experiment in reaching on behalf of our television networks.

Phil’s fans would be much the same audience that Canadian broadcasters have been claiming for years that they don’t have the wherewithal to attract.

And all of this is creating a cottage industry here as forums are planned (I got two invitations Friday alone) where (for a nominal fee, of course) Canadian creatives can meet Internet “experts” who will tell them how to find an audience in this new and confusing multi-platform age.

I got a better idea.

Just watch Phil.

He gets it.

He understands his audience.

More people respond to his ridiculous question of the day than access any of the online presences of any of our broadcasters.

According to all sources, www.cbc.ca currently outperforms all other Canadian broadcasters online. Yet, to quote an email I got this week from one web marketing consultant who calibrates who’s surfing where…

"...cbc.ca has a tiny audience unless you measure it using a monthly reach metric; but monthly reach just gives everyone a large PR number to throw around.  Their audience is minuscule.”

Well --- there you go --- proof positive that we need to throw a few million at the problem and get those numbers up, right?

No.

Proof that we just need gatekeepers with more imagination in pure creative as opposed to pure greed.

Would what Philip DeFranco is doing translate to every comedy and drama series that wants to expand its reach across other platforms?

Of course not.

But any Showrunner and writing team immersed in their creation could certainly recognize where some of what he does connects with what they do and take it from there.

But because our networks are loath to take risks, both creative and financial. And because it’s always easier to whine until the government gives you money, we’re already three years behind some guy with ADD and a student loan laptop.

And in the end, the money that drips from the public tap will come with rules and restrictions while simultaneously turning off most other potential revenue streams. More work for bureaucrats. Less for those who need the work.

Watch Phil instead. And enjoy your Sunday. 

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Hey, Let’s Blame Those Sorry Ass Canadian Actors!

Monday, March 1, 2010 0 comments

entertainer460

While the rest of us were busy watching the Winter Olympics, Telefilm Canada finally figured out why we don’t go to see Canadian movies.

Apparently, it’s because of all those crappy, no-talent Canadian actors.

Not the ones who star in “Battlestar Gallactica” or “24” or “Lost” or “Juno” or “Super Bad” or pretty much anything else produced in America that Canadians watch on TV, pay for at the box office or rent as DVDs by the millions.

No, we’re talking about those other Canadian actors. And as soon as we can get rid of those slackers, people will be flocking to the local Cineplex to participate as we tell our own Canadian stories to ourselves.

Who knew it was just that simple?

At least it is if you’re as simple minded as Michel Roy, the current head of Telefilm. 

Monsieur Roy, the latest in a long line of Buffoons who’ve been in charge of plotting the straight-to-the-iceberg course of the Canadian film industry, came up with the following idea --- though probably not all by himself --- and fired off a quick press release urging the government to ease restrictions on allowing foreign stars to appear in publicly-funded movies.

That’s right, your tax dollars may soon be spent hiring American talent in Hollywood since Michel believes including more US movie stars for our films will bolster Canadian movies at the box office.

God, it just makes so much sense, doesn’t it?

Think of how audiences would have flocked to “Rub ‘n Tug” if only Tom Cruise had replaced Don McKellar in that seedy massage parlour!

Imagine the line-ups if Tom Hanks had been in “Passchendaele”. Hell, that battlefield sex scene and stations of the cross climax wouldn’t have seemed anywhere near as ludicrous with Tom in the role!

And what about “Where The Truth Lies”? It could have been transformed from major financial disaster to boffo hit if it had only starred Kevin Bacon and Colin Firth!

Oh, wait --- it did…

Gee, two big foreign stars like them and that movie still went in the toilet!?!

Doesn’t that kinda disprove M. Roy’s moment of brilliance right out of the gate?

Perhaps something else kept people from buying tickets to all those movies. Something like lame scripts, poor direction and bizarre development decisions by incompetent Telefilm bureaucrats, who wouldn’t know an entertaining film if they sat through one.

Roy insists, "We just can't go on this way!" deploring the Billion dollars Telefilm has poured into the domestic industry in the last decade without increasing audience numbers; somehow blissfully unaware that the bulk of that money went to producers and artists who had already repeatedly failed to attract an audience and yet had no trouble hitting up Telefilm for tens of millions more for their next failure.

Hey, maybe this is a ploy to finally stop Atom Egoyan from hiring his own wife to be in all his movies or prevent Paul Gross from featuring himself in everything his company produces --- but, I doubt it.

No, I’ve detailed how that whole sorry process works before. You can find it here. But it’s now obvious that in order for the Losers gravy train to keep rolling somebody has to take the fall and Michel Roy has decided that it should be our actors.

Nobody knows who they are anyway, so who’s going to notice! Right?

But in making his proposal, Telefilm’s top executive reveals his woeful ignorance of how the film business actually operates.

For starters, the current tax rules require that the lead actor or the second lead be Canadian.

But there isn’t a producer or entertainment lawyer in the country who can’t draft a contract which pretends that an American star is earning less than his Canadian counterpart when he’s in fact pocketing much more through side deals and payment categories buried in other parts of the budget.

We could do it anytime we wanted.

Would we need to worry that Telefilm might uncover such irregularities?

Hardly.

I once hired some forensic accountants to look over a production I found troubling. Their first question after examining the records --- “Where’s the government in all this?” They simply couldn’t believe that all the irregularities they uncovered had been missed by the people supplying the public funding and supposedly assuring it was spent responsibly.

I’m telling you, these Telefilm folks are about as out of their depth as they can get.

And none of us will ever learn what Telefilm knows or doesn’t know about why their endless list of money losing projects really lost money.

Because as a Crown Corporation they don’t have to answer to us or even respond to Freedom of Information requests.

And although at least one well-known producer has acknowledged in court and under oath that he kept one set of books for Telefilm showing profits and another for investors showing losses, no one at Telefilm has ever stepped forward to explain how that might work.

But back to those US actors who are going to save us…

If Michel Roy actually knew the business he’s in, he’d know that there are only a handful of American stars who can provide Hollywood studios with even the slimmest level of comfort that they can recoup their movie investments. None are guaranteed box-office magnets. Nobody is anymore. Those days are long gone.

And none of those “comfort level” stars have salary quotes anywhere near what Telefilm can afford to pay in the first place. So it won’t be Brad Pitt or Julia Roberts assaying the role of a manic depressive Forestry worker contemplating suicide in snowbound Timmins. It’ll be the guy who hasn’t worked since “That 70s Show” was cancelled.

We went through all of this once before in the real 1970’s when half of our movies starred Lee Majors and Alex Karras and still didn’t make a dime. Heck, even the ones that starred Richard Harris, James Coburn and Charles Bronson didn’t make money.

And that’s because they were really bad movies – selected for funding and coddled through development by Telefilm executives just as dumb as this one.

What’s more, there are dozens of well known Canadian actors who have achieved success in Hollywood. Has Roy ever wondered why none of them are clambering to be in any of the films his agency finances?

The answer to that is patently clear. Either their agents know the material Telefilm is backing isn’t good enough or those actors worked with Telefilm’s “favorites” when they lived here and have no intention of ever doing so again.

Perhaps this is just another ill-conceived policy decision that only ends up making guys like Bill Brioux happy, because it supplies him with even more stories of Canadian actors who couldn’t buy work here yet become wildly successful in LA.

But all of that aside, the simple truth is that when the only way a Canadian government official can fulfill his mandate of creating work opportunities for Canadians is by putting more of them out of work, he needs to resign.

Or be fired.

And I’m hoping that’s what Heritage Minister James Moore will do once Monsieur Roy gets around to making his pitch.

I’m a supporter of the Conservative Party and this weekend I got a video email from Senators Mike Duffy and Nancy Greene-Raine gushing over Canada’s performance at the Winter Olympics and reminding me that as far as the Conservatives were concerned “All Canadians are Champions!”

Although I’ve never believed people actually fall for that sort of happy horseshit, I guess it works. But, I’m sorry, you don’t get to say stuff like that if you’re going to turn around and immediately eliminate our actors from the equation.

Because if the Heritage Department accedes to Telefilm’s flight of fancy, it will fully acknowledge that the Conservative party really doesn’t care about Canadian artists.  That cost them a majority in the last election and it will ensure they won’t get one the next time around.

So how about just putting Michel Roy out of work instead. He obviously doesn’t know how to do his job and I’d bet money one of the failed producers he’s been covering for all these years will find something for him to do.

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